Data of Virtual Reality Acceptance in Tourism Planning and Marketing

This study investigates VR's evolving role in tourism marketing, addressing gaps in existing literature regarding its psychological impact, demographic variations, and complex relationships affecting adoption. The research utilizes a robust quantitative approach combining statistical analysis and Grey System Theory (GST) to examine VR's influence on tourism marketing strategies and traveler decision-making. Online survey data from 87 participants familiar with VR is analyzed through techniques including ANOVA, regression modeling, and Dynamic Grey Relational Analysis (DGRA) to derive actionable insights.