[SAMPLE] Factori Raw mobile location data -Available Worldwide( 1 year history)

Mobility/Location data is gathered from location-aware mobile apps using an SDK-based implementation. All users explicitly consent to allow location data sharing using a clear opt-in process for our use cases and are given clear opt-out options. Factori ingests, cleans, validates, and exports all location data signals to ensure only the highest quality of data is made available for analysis.

Record Count:90 Billion+
Capturing Frequency: Once per Event
Delivering Frequency: Once per Day
Updated: Daily

Mobility Data Reach:
Our data reach represents the total number of counts available within various categories and comprises attributes such as country location, MAU, DAU & Monthly Location Pings.

Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited interval (daily/weekly/monthly/quarterly).

Business Needs:
Consumer Insight:
Gain a comprehensive 360-degree perspective of the customer to spot behavioral changes, analyze trends and predict business outcomes.
Market Intelligence:
Study various market areas, the proximity of points or interests, and the competitive landscape.
Advertising:
Create campaigns and customize your messaging depending on your target audience's online and offline activity.
Retail Analytics
Analyze footfall trends in various locations and gain understanding of customer personas.

搜集汇总

背景与挑战

背景概述

该数据集提供全球范围内的原始移动位置数据，涵盖超过900亿条记录，通过用户明确授权的SDK收集，并经过清洗和验证以确保高质量。数据每日更新，捕获频率为每次事件一次，交付频率为每日一次，可用于消费者行为分析、市场情报、广告定向和零售客流分析等商业需求。