Replication Data for: Enhancing Patient Loyalty in Public Healthcare: Unraveling the Influence of Perceived Service Quality, Satisfaction, and Treatment Effectiveness

This dataset encompasses responses from a survey designed to explore the relationships between perceived service quality, patient satisfaction, treatment effectiveness, and patients' behavioral intentions in government-owned public healthcare facilities. The dataset provides insights into how these factors influence patient loyalty and intent to return to the healthcare facilities.

Nature of the Data:
- Survey Responses: The dataset includes quantitative ratings provided by patients on various aspects of healthcare services. Each item is rated on a scale from 1 to 5, with 1 indicating strong disagreement or dissatisfaction and 5 indicating strong agreement or satisfaction.
- Demographic Information: It contains demographic details of respondents, including gender, age group, marital status, occupation, and level of education.
- Hospital Information: Respondents have indicated the name of the hospital they visited.

Scope of the Data:
- Survey Items: The data evaluates multiple dimensions of hospital services, including cleanliness, staff professionalism, equipment quality, signboards readability, outpatient services, billing accuracy, emergency response, and overall patient satisfaction.
-Respondent Details: The dataset includes responses from a diverse demographic group, offering a comprehensive view of patient experiences and satisfaction across different ages, marital statuses, and education levels.

Potential Uses:
- Service Improvement: The data can be used by healthcare administrators to identify strengths and weaknesses in their service delivery and implement strategies to enhance patient care and satisfaction.
- Benchmarking: It provides a basis for comparing patient satisfaction and service quality across different public healthcare facilities.
- Academic Research: Researchers can use the dataset to analyze the impact of perceived service quality and patient satisfaction on behavioral intentions and to further investigate the factors influencing patient loyalty and intent to return.