COVID-19 impact on fastest-growing e-commerce categories worldwide 2019-2020

Home & garden, food & groceries, as well as sports & outdoors were the three e-commerce categories with the most significant growth in online traffic due to the coronavirus outbreak. The food & groceries online shopping segment went from an average of 0.74 billion monthly visits in January 2020 to 1.02 billion global site visits in June 2020 as consumers pivoted to e-grocery shopping in order to avoid crowded stores.

受新冠病毒疫情的影响，家居园艺、食品与杂货以及运动与户外成为增长最显著的三个电子商务类别。食品与杂货在线购物领域从2020年1月的平均7.4亿次月访问量激增至2020年6月的10.2亿次全球网站访问量，消费者纷纷转向电子杂货购物以避免拥挤的实体店铺。