Smart speakers and customer experience in service contexts

<p>This project analyzes the impact of customer journey automation through Artificial intelligence on customer engagement, mediated by brand experience, social cognition and psichological ownership.</p>

<p>The dataset includes 3 files employed in the publication "Smart speakers and customer experience in service contexts", corresponding to Studies 1, 2 and 3.</p>
<p>Study 1: Data were collected from a review platform, Tripadvisor.</p>
<p>Study 2: Data were collected through a questionnaire implemented in Qualtrics. The sample consisted of 322 Spanish participants.</p>
<p>Study 3: Data were collected from a sample consisted of 33 Portuguese participants, recruited through convenience sampling.</p>
Methodology:
<ul>
<li>Study 1: web scrapping + sentiment analysis.</li>
<li>Study 2: experiment + partial least squares modelling.</li>
<li>Study 3: survey + text analysis.</li>
</ul>