Leading considerations when buying sporting goods in the United States 2021

For more than half of U.S. consumers that had bought sporting goods in the past two years, comfort and high quality were the most important factors. Other leading factors when buying sports items in 2021 included the design, durability, and the price of the product. Sporting goods shoppers in the United States When asked what kinds of sporting goods they had purchased in the past two years, roughly six in 10 Americans said they had acquired athletic footwear. During that same measured period, about a third of consumers in the United States purchased sports gear or equipment. In particular, the country’s most popular sports gear items included balls, workout equipment, as well as bicycles. Shopping considerations in the UK In 2021, shoppers in the United Kingdom (UK) had many of the same requirements when buying sporting goods. Just like Americans, sporty people in the UK found comfort the most important factor during the purchasing process. One of the largest distinctions between both markets comes down to attitudes regarding price: to approximately 40 percent of UK respondents, a low-price tag was a major deciding factor, while only 35 percent of U.S. respondents felt the same way.

在过往两年内购买体育用品的超过一半的美国消费者认为，舒适性和高品质是最为关键的因素。在2021年购买体育用品时，其他主要考虑因素包括产品设计、耐用性和产品价格。美国体育用品消费者在回答过去两年内所购买的体育用品类型时，大约有十分之六的美国人表示他们购买了运动鞋。在同一时间段内，大约三分之一的美国消费者购买了体育装备或设备。特别是，该国最受欢迎的体育装备项目包括球类、健身器材以及自行车。在英国的购物考量中，2021年，英国消费者在购买体育用品时拥有许多相似的需求。与美国人一样，英国的体育爱好者在购买过程中也将舒适性视为最重要的因素。两个市场之间最大的区别之一在于对价格的态度：大约40%的英国受访者认为低价标签是重要的决策因素，而只有35%的美国受访者持有相同的看法。