Pakistan (2013): Qualitative study to evaluate the impact of Subz Sitara Advertisement Campaign

The goal of the survey is to assess the effectiveness of a family planning advertisement campaign being aired in Pakistan. The indicators developed through this survey will help in determining the reach and recall of the campaign, indications of how it may be increasing client flow to Subz Sitara branded clinics for family planning clinics, and promoting positive perceptions of Green Star clinics operating under the Subz Sitara brand. The primary objective of this evaluation is to assess the impact of the advertisement campaign through clients and providers' perspectives. This will be facility (clinic) based cross-sectional survey to evaluate the reach and recall of the Subz Sitara campaign on family planning services by Greenstar. This study is part of a midterm assessment that will be conducted after 10 weeks of the campaign, whereas, the end-line survey will be conducted 3 months after the campaign ends.