Frequency of online and in-store fashion and footwear purchases UK 2018

This statistic displays the results of a survey conducted on consumer frequency of online and in-store shopping for fashion and footwear items in the United Kingdom (UK) in 2018. Consumers were asked about their online and in-store shopping frequency in a 3-month period. 44 percent of fashion shoppers said they purchased fashion and footwear items online 2-3 times within this period. A quarter of consumers bought fashion items online once, whereas only 13 percent of shoppers used online channels more than 6 times within this period of time.

本统计数据展示了2018年对英国（UK）消费者在线及店内购买时尚及鞋类商品频率所进行的调查结果。调查中，消费者被询问了他们在三个月内的在线及店内购物频率。44%的时尚购物者表示在此期间内，他们通过在线渠道购买了2-3次时尚及鞋类商品。有四分之一的消费者在此期间内在线购买了一次时尚商品，而在此期间内使用在线渠道购物超过6次的购物者仅占13%。