Brand Lithuania: Israeli, United Kingdom, Polish, French, Norwegian, Swedish and German Population Survey, June - July 2019 (unified data set)

The purpose of the study: assess knowledge of the Israeli, United Kingdom, Polish, French, Norwegian, Swedish and German population about Lithuania and its inhabitants. Major investigated questions: respondents were asked whether they heard about Lithuania, Latvia and Estonia, whether they know much about these countries and could name their capitals, and finally whether they would like to visit these countries. Further, the questions were only related to Lithuania. It was wanted to know how much the respondents know about Lithuania and with which region they would most likely associate this country. Those who think that Lithuania is not worth a trip or who have doubts about visiting Lithuania were asked to give their reasons in group of questions. After a group of questions, respondents that formerly visited Lithuania were asked to answer what made them visit Lithuania, what they liked and what they did not like about the country. When asked to imagine that they were planning to visit a European country, and after being asked a group of questions, it was wanted to know what would have the most influence on such a decision. Respondents were asked to rate whether Lithuania's membership in the EU, NATO and the OECD was a positive or negative thing. Next, respondents rated the groups of statements about Lithuania. It was clarified whether they had seen the campaign "Lithuania. Real is beautiful". They were asked to answer which of the listed tourist attractions or activities would be interesting for them if they were to visit another country. It was investigated which positive and negative descriptions best describe Lithuanians. At the end of the survey, questions were asked about how often respondents travel abroad (including all types of travel: work, weekends, holidays) and who usually travels abroad with them. Socio-demographic characteristics: gender, age, place of residence, education, household income, occupation.

本研究旨在评估以色列、英国、波兰、法国、挪威、瑞典和德国民众对立陶宛及其居民的认知水平。主要研究问题包括：受访者是否听说过立陶宛、拉脱维亚和爱沙尼亚，是否对这些国家有深入了解并能列举其首都，以及他们是否愿意访问这些国家。此外，问题仅与立陶宛相关。研究人员旨在了解受访者对立陶宛的认知程度以及他们最可能与哪个地区将立陶宛相联系。对于认为立陶宛不值得游览或对访问立陶宛持有疑虑的受访者，研究者进一步要求他们在一系列问题中给出原因。在一系列问题之后，曾经访问过立陶宛的受访者被要求回答是什么促使他们访问立陶宛，他们在该国喜欢什么以及不喜欢什么。当受访者被要求想象他们正在计划访问一个欧洲国家时，在回答了一系列问题之后，研究者希望了解什么因素最可能影响他们的决定。受访者还被要求评估立陶宛加入欧盟、北约和经合组织是积极的还是消极的事情。接着，受访者对关于立陶宛的陈述组进行了评级。研究者还明确询问受访者是否看过“立陶宛。真实即美丽”的宣传活动。他们被要求回答如果他们要访问另一个国家，哪些列出的旅游景点或活动对他们来说会是有趣的。研究者调查了哪些正负描述最能描述立陶宛人。在调查的最后，研究者询问了受访者出国旅行的频率（包括所有类型的旅行：工作、周末、假期）以及他们通常与谁一起出国旅行。社会人口统计学特征：性别、年龄、居住地、教育、家庭收入、职业。