Identity Resolution + Data Enrichment

**Overview**
Audience Acuity’s Super Identity Graph (SIG) is an omni-channel, deterministic identity graph built at the individual level and scaled to over 249 million U.S. consumers. Using a proprietary 23-step validation process, the SIG connects PII and digital identifiers with precision—ensuring unmatched accuracy and referential integrity across channels.

The Audience Acuity approach blends individually compiled data with extensive behavioral, transactional, and digital activity, creating a unified, real-time view of each consumer. This allows brands to engage audiences with precision and scale—without relying on third-party cookies. Whether powering personalization, analytics, or activation, the Super Identity Graph delivers the accuracy, transparency, and reach needed to succeed in a privacy-first, data-driven landscape.

**Use cases**

- **Identity** **Resolution**: Identify known and unknown customers by matching data points—such as email, hashed email, Mobile Advertising ID (MAID), Device ID, or phone number—to the Audience Acuity Identity Graph. Reveal associated personally identifiable information (PII), including first name, last name, and mailing address, to build a unified customer view.

- **Data Enhancement & Linkage**: Enrich consumer records by matching common identifiers—such as name, address, email, hashed email, or Mobile Advertising ID (MAID)—to Audience Acuity’s Identity Graph. Append demographic data, consumer interests, purchase behaviors, digital identifiers, and real-time intent signals to create a more complete and actionable customer profile.

- **Audience Development:** Utilize available touchpoints to engage customers and prospects, strengthen existing relationships, and drive new customer acquisition through personalized, data-driven outreach.

- **Analytic Use:** Leverage Audience Acuity data within internal analytics environments to power customer segmentation, predictive modeling, scoring, audience development, campaign response analysis, prospect targeting, and AI/ML initiatives.

- **Activation**: Onboard matched consumer records with valid digital identifiers to omni-channel activation platforms, including social media, programmatic, and email. Email campaigns are limited to records with a confirmed opt-in status.

- **Media Network Data Monetization:** Unify and enrich data with all match keys necessary for data monetization across all major media networks.

**Product details**
The Super Identity Graph (SIG) comprises 11 interconnected tables that provide brands with a foundational layer of validated, name-based individual and household consumer identities. Each identity is enriched with channel identifiers for engaging consumers across both traditional and digital channels, along with detailed descriptors that deliver a unified, multidimensional view at the individual level. Every record is anchored by a persistent ID, enabling seamless linkage across the entire SIG.

- PII: Foundational identity table with validated name and address associations at individual and household levels.

- EMAIL: Plain text email and hashed email (MD5, SHA1, SHA256).

- PHONE: Mobile and landline phone numbers.

- MAID: Mobile Advertiser IDs, hashed emails, IPs and device info.

- IP: IP addresses paired to email and MAID

- DATA: Over 450 consumer attributes across 15 categories, such as demographics, household composition, occupation, interests, etc.

- BEHAVIORS: Recent category and brand-level digital engagement with observations data, device details, and app activity.

- AUTO: VIN-level records containing details of make, model, and year.

- FINANCIAL: Comprehensive financial attribution, including discretionary income and financial power metrics.

- PROPERTY: Complete parcel, property, and transaction details.

- EXECUTIVE: Business executive contact information and firmographic descriptors