Dataset and extended materials for "Behavioral Engagement as a Driver of Social Media Usage Intention: A Serial Mediation Study of Instagram Users in Indonesia"

This repository contains the anonymized underlying dataset and extended materials for the research article entitled “Behavioral Engagement as a Driver of Social Media Usage Intention: A Serial Mediation Study of Instagram Users in Indonesia.” The study reports a secondary analysis of an anonymized survey dataset collected from 223 active Instagram users in Indonesia. The reanalysis examines a serial mediation model linking behavioral engagement, value co-creation, relationship quality, and social media usage intention. The model was analyzed using partial least squares structural equation modeling (PLS-SEM). The repository includes the anonymized respondent-level dataset, variable codebook, survey instrument and indicator coding, methodological transparency checklist, anonymization and data protection notes, ethical exemption statement, participant information and consent material, supplementary tables, reanalysis output, and the research model figure. The original data collection was conducted through an anonymous online survey. No personally identifiable information was collected. The study was classified as minimal-risk social and behavioral research and received an ethical exemption from the Faculty of Economics and Business, Universitas Esa Unggul, Indonesia, under Ref No. 101025/PUSDI/FEBUEU, dated 20 October 2025. The dataset and materials are provided to support transparency, reproducibility, and independent verification of the reported analysis. The files are shared under the Creative Commons Zero v1.0 Universal (CC0 1.0) public domain dedication.