U.S. ZIP Code Metadata

**Add value to your customer address data with Deep Sync’s collection of multi-sourced ZIP Code and geospatial data.** This data installation can be used to identify cities for a given ZIP Code, identify DMAs for a given ZIP Code, or to calculate distances between locations using the Haversine formula.

The following fields are included:

- ZIP
- LATITUDE
- LONGITUDE
- CITY
- STATE
- TIMEZONE
- DAYLIGHT_SAVINGS
- GEOPOINT
- DMA_ID
- DMA_NAME
- TOTAL_POPULATION
- MEDIAN_AGE
- TOTAL_MALE_POPULATION
- TOTAL_FEMALE_POPULATION

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Coverage is limited to the United States only; updates are applied annually. The following sources are utilized in the creation of this dataset:

- Designated Market Areas (DMAs), which are calculated by taking the ZIP centroid and determining which DMA geojson polygon it falls into
- United States Census® Data
- Postal Data

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Deep Sync can provide personalized listings at the ZIP, ZIP+4, and address level. Please inquire for additional details.

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## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine, which leverages the full United States Postal Service® truth set, enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

Deep Sync’s identity graph powers the data behind our U.S. ZIP Code Metadata listing.

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## Additional Considerations - What Comes Next?

Following your installation of our ZIP Code metadata, consider exploring Deep Sync’s Customer Data Enrichment native app to append geographic attributes to your first-party data. We welcome you to contact our team at [e-mail] for additional assistance.