eCommerce Benchmark KPIs: Care Products in Thailand

In 2023, next to an add-to-cart rate of 13.5%, a cart abandonment rate of 83.2%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Care Products in Thailand also consist of an AOV of US$57.9, a discount rate of 13.2%, and a return rate of 3.2%.

至2023年，泰国护理产品电子商务基准关键绩效指标（KPIs）中，除13.5%的加入购物车率、83.2%的购物车放弃率和2.3%的转化率外，还包括平均订单价值（AOV）为57.9美元、13.2%的折扣率和3.2%的退货率。