IDI - Consumer Data Insights

*This anonymized sample dataset reflects the structure, data types, and field organization of IDI’s full Consumer Dataset. It does not contain real production data. To access production-level records and the complete dataset, please contact our team at [e-mail].*

## **IDI’s industry-leading demographic, contact, lifestyles and interests, and asset data repository for US-based consumers.**

## **What makes IDI different?**

With coverage on nearly 100% of the U.S. adult population, IDI’s consumer data repository provides marketers and risk management professionals with the critical insights they need to grow and protect their businesses.

## **Deep Consumer Insights and Extensive Industry Application**

- 270M+ U.S.-based adult consumers (~99% nationwide coverage) 

- 450+ variables, powering high-performing segments 

- Applicability across a variety of industries including Healthcare, CPG, Financial Services, Real Estate, Mortgage, Pay TV, Telcom, Retail, and Travel and Hospitality

## **Comprehensive Coverage in Key Categories**

- Consumer contact information (addresses, phones, and emails)

- Consumer demographics

- Life events

- Lifestyles and interests

- Mortgage and loan

## **Quality Built-In**

- Industry leading entity resolution technology
- Refreshed monthly 

- Enhanced continuously 

- Campaign-ready  

## **Industry Use Cases**

**Real Estate & Mortgage:** Enhance audience targeting and risk management workflows with consumer-to-property linked intelligence.

**Financial Services:** Responsibly acquire and retain consumers, manage portfolio risk, and facilitate compliance with regulatory requirements.

**Healthcare:** Improve segmentation with key demographic attributes such as age and address along with behavioral information including interest in health-related topics.

**Retail:** Expand reach and boost response rates with highly performative propensity data.