eCommerce Benchmark KPIs: Grocery in the Philippines

In 2023, next to an add-to-cart rate of 12.8%, a cart abandonment rate of 78.6%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Grocery in the Philippines also consist of an AOV of US$51.8, a discount rate of 13.6%, and a return rate of 2.9%.

于2023年，菲律宾的电子商务杂货品类关键绩效指标（KPIs）中，除12.8%的加入购物车比率、78.6%的购物车放弃率以及2.7%的转化率之外，还包括平均订单价值（AOV）为51.8美元，折扣率为13.6%，以及退货率为2.9%。