Advanced Political Voter Data

Actionable Voter Enrichment Data

Semcasting works with the most reputable data vendors in politics – L2, Data Trust, PDI and i360 to bring digital media activation and measurement to voter outreach. Whether that outreach involves Fundraising, Persuasion or GOTV, Semcasting's Advanced Voter Data provides campaigns with the data and activation tools - providing a bridge between voter outreach and digital media communications.

In the heat of a campaign success is driven by being able to address trending events and news cycles with accurate media outreach and informed messaging to the right constituencies. Semcasting's unique pattent methododology for onboarding allows campaigns to acheive over 85% match rates in minutes with same day time-to-market activation across DSP's, Social Platforms, SSP's, CTV, and Linear TV.

Semcasting data is updated daily for both voter registration and media ID platform synchronization - unique to digital campaign management.

Semcastign Experience in Politics:

- 4500+ Voter Audiences Created
- 1,000+ Campaigns Executed
- 142 Political Agencies
- 190M+ Registered Voter Histories since 2004
- 75+ Audience Designer (ADS) Self-Serve Agency Clients

Includes:

- National, State Senatorial, State Congressional & Local District Targeting
- Voter Preferences, Issues Voters, Donor History,
- Presidential, State & Local Primary Registration
- Issues and Influencers: Regulators, Lobbyists & Policy Makers

Key Benefits:

- Average 85%+ Match Rates to Your Voter Data
- 90%+ to Semcasting Voter Managed Data
- Next Day Registration Updates
- Next Day Voter Matchback: Audience Members Reached & Who Remains on ADS
- Transparent before, during and after the campaign
- ADS Platform License @ No Monthly Minimum

WorkFlow: Self Serve, Managed or Enhancement

Self-Serve - AudienceDesigner by Semcasting (ADS) Platform - Onboard your voter lists or registered voters, leverage third party segments and activate directly into one of 30+ DSP, Social, CTV, Linear platforms of your choice. Measure who has been reached and who hasn't at a voter level through each campaign

Managed Service – Work with our team to onboard and build a segment of voters, registered voters, segments based on activism, donations and/or
issue preferences. Have our team of campaign managers execute, optimize and report on the digital campaigns on your behalf.

Data Enhancement - Utilizing Semcasting's IDX solution we append you constituent voter data with your preferred digital platform IDs. IDX maintain the currency of the IDs so they are on demand and ready for deployment directly from your tech stack to media platforms.