Data Axle

**Overview**
Data Axle is a leading provider of business and consumer data. For over 50 years, our team has helped sales and marketing professionals discover new clients and expand their business with targeted prospects, data hygiene enrichment services, advanced data science and analytics capabilities, real-time business intelligence solutions, and more. Our extensive data sets also fuel a range of applications that touch the lives of people every day, including search engines, navigation systems, telematics, postal delivery, government planning, philanthropic endeavors, electoral campaigns, banking, insurance, and more

**Use cases**
**Business Data Use Cases**
Targeting
• Use desired firmographic criteria to identify a list of businesses
• Create an account list to target key decision makers for lead generation, cross-selling, up-selling, and reducing churn
• Support acquisition and retention campaigns through direct mail, email, or digital marketing
Enrichment
• Fill in gaps in your clients' and prospects' information to make informed decisions
• Validate first-party data, remove duplicates, and update outdated information for clean and accurate data
Intelligence
• Build audiences with similar characteristics to current customers or prospects
• Track business growth trends
• Fuel machine learning models with firmographic data
• Gather and vet unique AI predictors for reporting and business analytics
• Add dimensional data to your reporting and analytics
• Location planning
• Support descriptive analytics, such as BI
Product Integration
• Feed data into your products
• Feed downstream applications
Demographic Enhancement
• Add consumer information to your business file - Data Axle is the only company that compiles both consumer and business databases at scale

- **Consumer Data Use Cases**
Targeting
• Use desired demographic criteria to identify a list of consumers
• Create an account list of individuals to onboard and target for lead generation, cross-selling, up-selling, and reducing churn
• Target individuals with a higher likelihood of exhibiting specific behaviors, belonging to certain socioeconomic statuses, having particular interests and hobbies, or frequently purchasing specific products.
Enrichment
• Improve the effectiveness of your outreach by adding more demographic elements to your existing customer list, enabling you to customize your messaging to align with their interests.
• Validate first-party data, remove duplicates, and update outdated information for clean and accurate data
Intelligence
• Enhance audience segmentations, models, etc. using lifestyle, interests, and behavioral information
• Target customers when they have a higher intent to purchase
• Use data for reference purposes, such as finding relatives for family tree research.
Product Integration
• Feed data into your products
• Feed downstream applications
Firmographic Enhancement
• Add business information to your consumer file - Data Axle is the only company that compiles both consumer and business databases at scale

**Additional Insights**
• **Link to Insights Page**: https://insights.data-axle.com/

• **Link to Business Data Dictionary**: https://platform.data-axle.com/places/attributes
o Identifiers - https://platform.data-axle.com/places/docs/identifiers

• ****Link to Consumer Data Dictionary****. https://platform.data-axle.com/people/attributes
o Identifiers - https://platform.data-axle.com/people/docs/identifiers