Research Data.xlsx

There are three sets of data in the dataset, which are the data of niche online community, mainstream online community and pre-test.In the demographic data, the "frequency" represents "how often do you use that niche online community?",uses seven-level likert scale, from completely disagree to completely agree, and other items like gender, age and other serial numbers can be seen in Table I.In the data,"UI" represents user interaction,"SA" represents customer satisfaction, "PO" represents psychological ownership,"WOM" represents word of mouth, and "KS" represents knowledge sharing, and the specific items can be seen in Table II.