Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024

Netflix reported 84.8 million paid streaming subscribers across the United States and Canada in the third quarter of 2024. After a decline in the U.S. and Canadian subscriber base during the first nine months of 2022, this marked a growth of over seven million compared with the same quarter of the previous year. Why is Netflix losing subscribers?The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated one million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately 221 million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching?Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many different languages. As of early 2024, European countries such as Slovakia, Bulgaria, and Iceland boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately 6,400 titles, "NCIS" and "Suits" ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites "Stranger Things" and "One Piece" were the most expensive Netflix original series, with production costs of 30 and 18 million U.S. dollars per episode, respectively.

Netflix于2024年第三季度报告称，其在美加地区的付费流媒体订阅用户数达到8480万。继2022年前九个月美加订阅用户基数下降之后，这一数字相较于上年同期增长了超过700万。Netflix为何流失订阅用户？欧洲、中东和非洲（EMEA）地区在订阅用户方面成为Netflix表现最为出色的市场，在2022年第三季度首次超越北美。该公司报告称，在2022年第二季度，全球约有100万用户流失，该季度Netflix用户总数约为2.21亿。然而，为何观众选择取消订阅？账户持有者前所未有的减少，其中一个原因是Netflix每月费用的快速上涨。除此之外，观众还对Netflix取消热门剧集以及缺乏大型电影系列表示了批评。观众在观看什么？Netflix庞大的内容库涵盖了从真人秀到好莱坞巨制的各类节目，提供多种语言的服务。截至2024年初，斯洛伐克、保加利亚和冰岛等欧洲国家拥有Netflix最大的内容目录。在美国，观众可以选择约6400个标题，其中“NCIS”和“Suits”在2023年成为Netflix最受欢迎的流媒体剧集。截至当年，备受喜爱的“Stranger Things”和“One Piece”成为了Netflix成本最高的原创剧集，每集的制作成本分别为3000万美元和1800万美元。