Sample Personas

Gravy Personas delivers meaningful consumer personas to help brands understand consumer’s actual interests and buying intent and target them with personalized messaging. This data is built on verified mobile location signals from 150MM+ devices in the U.S. each month. It connects real-world consumer behavior to thousands of leading brands, millions of places of commercial interest, and events to identify groups like foodies, frequent shoppers, in-market auto buyers, retirees, and pre-movers.

Sample Table Includes:
-A sample of 100K unique device identifiers
-Every Persona identified for each device

Sample Fields Included:
-Device ID (Gravy identifier*)
-Persona ID
-Taxonomy
-Keywords
-Description

*For a broader data set of Personas with Mobile Advertiser IDs (MAIDs) included, please contact Gravy directly.

Additional Information:
The full Gravy Personas dataset is refreshed weekly and available via Snowflake datashare. Personas are built on 100% deterministic visit data. Over 350 consumer personas are available for a wide selection of categories representing recruiting, lifestyle, enthusiast, B2B, life stage, and in-market consumer groups.

Gravy’s full Personas taxonomy is provided alongside the data sample file. This taxonomy enables users to correlate Persona names to the Persona IDs delivered in the data sample file.