Sample Personas

Gravy Personas delivers meaningful consumer personas to help brands understand consumer’s actual interests and buying intent and target them with personalized messaging. This data is built on verified mobile location signals from 150MM+ devices in the U.S. each month. It connects real-world consumer behavior to thousands of leading brands, millions of places of commercial interest, and events to identify groups like foodies, frequent shoppers, in-market auto buyers, retirees, and pre-movers. Sample Table Includes: -A sample of 100K unique device identifiers -Every Persona identified for each device Sample Fields Included: -Device ID (Gravy identifier*) -Persona ID -Taxonomy -Keywords -Description *For a broader data set of Personas with Mobile Advertiser IDs (MAIDs) included, please contact Gravy directly. Additional Information: The full Gravy Personas dataset is refreshed weekly and available via Snowflake datashare. Personas are built on 100% deterministic visit data. Over 350 consumer personas are available for a wide selection of categories representing recruiting, lifestyle, enthusiast, B2B, life stage, and in-market consumer groups. Gravy’s full Personas taxonomy is provided alongside the data sample file. This taxonomy enables users to correlate Persona names to the Persona IDs delivered in the data sample file.

搜集汇总

背景与挑战

背景概述

Sample Personas数据集基于美国每月超过1.5亿台设备的已验证移动位置信号构建，旨在帮助品牌理解消费者实际兴趣和购买意图，通过个性化消息进行精准定位。该数据集包含设备ID、人物角色ID、分类、关键词和描述等字段，每周更新并提供350多个涵盖招募、生活方式、爱好者等类别的消费者角色。