Seed Audiences for 1P Data Enrichment & Marketing

**Introduction**

VTION Digital leverages a robust panel of 100,000 fully consented users, representative of the 379 million urban smartphone users in India. Adhering to stringent GDPR and CCPA regulations, VTION prioritizes privacy compliance, ensuring data security and user confidentiality. Our deterministic data is passively collected through patented technology, providing a comprehensive view of consumer behavior.

We track app usage and consumption events across 1,100 apps spanning 28 categories, offering detailed insights into content consumption from YouTube and 50 other online video platforms. Additionally, we monitor ad exposures on social media platforms like Facebook and Instagram, and capture the entire e-commerce journey—from search to purchase—across 12 leading commerce apps in India.

VTION’s platform harnesses extensive multi-signal behavioral, consumption, and in-market audience data, empowering brands with precise targeting and actionable insights. This unparalleled depth and breadth of consumer data enable businesses to refine their marketing strategies, optimize ad spend, and achieve superior engagement. With VTION, brands gain a powerful ally in navigating the complex landscape of digital consumer behavior.

**Scope and Scale**

VTION.ai captures data from a wide array of sources, including mobile apps, social media interactions, e-commerce activities, and more. Our database includes billions of data points across various consumer touchpoints, ensuring comprehensive coverage and granularity. This vast data repository supports diverse use cases, from audience segmentation to multi-touch attribution.

**Sample Tables and Schemas**

Our data is organized into well-structured tables and schemas, making it easy for users to query and analyze. Below are examples of our data tables and some sample fields.

**Sample Tables:**

1.     **User Profiles**

·      user_id: Unique identifier for each user

·      age: Age of the user

·      gender: Gender of the user

·      location: Geographical location of the user

2.     **App Usage**

·      user_id: Unique identifier for each user

·      app_name: Name of the app used

·      usage_time: Duration of app usage

·      last_active: Last active timestamp

3.     **E-commerce Activities**

·      transaction_id: Unique identifier for each transaction

·      user_id: Unique identifier for each user

·      product_category: Category of the purchased product

·      amount_spent: Total amount spent on the transaction

4.     **Social Media Interactions**

·      user_id: Unique identifier for each user

·      platform: Social media platform used

·      engagement_type: Type of engagement (like, share, comment)

·      engagement_time: Timestamp of engagement

5.     **In-Market Behavior**

·      user_id: Unique identifier for each user

·      interest_category: Category of user interest

·      engagement_level: Level of engagement (high, medium, low)

·      timestamp: Time of the recorded behavior

**Sample Fields:**

1. user_id
2. age
3. gender
4. location
5. app_name
6. usage_time
7. last_active
8. transaction_id
9. product_category
10. amount_spent
11. platform
12. engagement_type
13. engagement_time
14. interest_category
15. engagement_level

Workflow and Data Access

**Expected Workflow:**

1. **Data Columnlection**: VTION.ai Columnlects and aggregates data, ensuring it is anonymized and compliant with privacy regulations.
2. **Data Processing**: The raw data is processed and structured into tables and schemas, making it ready for analysis.
3. **Client Integration**: Clients can access VTION data through snowflake DCR for 1PD Data Enrichment.
4. **Query and Analysis**: Using sample queries or custom analytics, clients can extract valuable insights from the data.
5. **Reporting and Action**: The results from the data analysis are used to generate reports, optimize marketing strategies, and enhance targeting efforts.

**Industry / Category:**

- Auto
- BFSI (Banking / Investments / Trading)
- Consumer Durables
- D2C / Ecommerce
- Entertainment
- FMCG
- Gaming
- Insurance
- News
- Telecom
- Travel

**Results Provided:**

- Detailed audience segments based on behavioral and consumption data
- Insights into consumer journeys and purchase behaviors
- Analysis of social media engagement and platform effectiveness
- Custom reports on in-market audiences and their engagement levels
- Enhanced marketing strategies through data-driven decision-making

By leveraging VTION.ai’s comprehensive data capabilities, businesses can achieve precise audience targeting, improved campaign performance, and significant cost savings in their marketing efforts. Visit [VTION.ai](https://vtion.ai) to learn more about how we can help transform your marketing strategies.