BBC Big Personality Test, 2009-2011: Dataset for Mapping Personality across Great Britain

The data are from a large Internet-based survey designed and administered in collaboration with the British Broadcasting Corporation (BBC). Between November 2009 and April 2011, 588,014 individuals competed the <I>“Big Personality Test”</I>.<br> <br> Volunteers were told that the survey was designed to assess personality and that by clicking on the link to proceed to the survey they were giving their consent to participate. Informed consent was not requested from the next of kin, caretakers, or guardians on behalf of minors or children because only individuals 18 and older were eligible to participate. Initiating the survey was used as a record of participant consent. To complete the survey, respondents clicked on a link on the BBC’s Lab UK website. <br> <br> Before beginning the survey, respondents were asked to create a BBC ID if they did not already have one. This was used to invite participants to take part in future projects and to prevent individuals from repeat responding – the survey could not be completed more than once with the same ID. After completing the survey, participants received customized feedback about their personalities based on their responses to the survey items.<br> <br> A primary aim of the data was to map the distribution of personality in Great Britain (GB), so of all the participants who completed the survey, only those who reported living in England, Wales, and Scotland were included. Participants who did not complete the personality measure were also excluded. These selection criteria resulted in a total sample of 386,375 respondents. <br> <br> In the present dataset, the researchers are sharing select demographic variables and the personality data used for mapping personality variation across GB. The dataset includes postcode sector information, which allows for aggregating responses for 380 Local Authority Districts.<br> <br> Further information can be found on the BBC Lab UK <a class="external" href="http://www.bbc.co.uk/labuk/experiments/the-big-personality-test" title="Big Personality Test">Big Personality Test</a> webpage. <br> <br> Some participants also took part in other studies hosted by the BBC’s Lab UK (with the same unique ID) so in principle matching is possible across data sets. A combined dataset containing matched respondents who also completed the BBC Big Money Test is available from the UK Data Archive under SN 8132.<br> <br>

本数据集源自与英国广播公司（British Broadcasting Corporation，BBC）合作设计并实施的大型互联网调查。2009年11月至2011年4月期间，共有588014名参与者完成了《大人格测试（Big Personality Test）》。

参与者被告知，本调查旨在评估人格特质，点击链接进入调查即视为同意参与本次研究。由于仅允许18周岁及以上人群参与，因此无需向未成年人的近亲属、看护人或监护人获取知情同意；启动调查即作为参与者同意参与的有效记录。参与者需点击英国广播公司Lab UK网站上的链接以完成调查。

调查开始前，未拥有英国广播公司账号（BBC ID）的参与者需先注册该账号。该账号可用于邀请参与者参与后续研究项目，同时防止重复作答——同一账号仅可完成一次调查。完成调查后，参与者将根据其作答内容获得针对自身人格特质的定制化反馈报告。

本数据集的核心目标之一是绘制英国（Great Britain，GB）境内的人格特质分布图谱，因此在所有完成调查的参与者中，仅纳入自称居住在英格兰、威尔士及苏格兰的受访者。未完成人格测评的参与者同样被排除。经上述筛选标准后，最终有效样本量为386375名受访者。

在本数据集中，研究人员公开了部分人口统计学变量及用于绘制英国境内人格特质差异分布的人格测评数据。本数据集包含邮政编码分区信息，可用于对380个地方当局辖区（Local Authority Districts）的作答数据进行聚合分析。

更多详细信息可查阅英国广播公司Lab UK平台的《大人格测试》官方网页。

部分参与者还使用同一唯一标识账号参与了英国广播公司Lab UK平台主办的其他研究项目，因此理论上可实现不同数据集间的受访者匹配。包含同时完成BBC《大资金测试（Big Money Test）》的匹配受访者的合并数据集，可从英国数据档案馆（UK Data Archive）以编号SN 8132获取。

搜集汇总

背景与挑战

背景概述

该数据集是2009-2011年间BBC大五人格测试的收集结果，用于绘制英国各地的人格特征分布。数据由剑桥大学心理学系和BBC合作收集，通过UK Data Service提供，但仅限于高等教育机构的研究人员使用，并需遵守严格的使用条款。