MODERN APPROACHES TO IMPROVING FINANCIAL MANAGEMENT IN SPORTS SCHOOLS AND CLUBS

Financial management plays a crucial role in the effective functioning of sports schools and clubs. In the context of modern economic conditions, digitalization, data analytics, and strategic planning have become key tools for enhancing financial efficiency. This article examines contemporary methods for improving financial management in sports organizations, focusing on budget optimization, revenue diversification, cost control, and investment strategies. Practical examples and challenges of implementing modern financial practices are also discussed.