STRATEGIC DIRECTIONS FOR THE DIGITALIZATION OF ENTREPRENEURIAL ACTIVITY IN MODERN CONDITIONS

This article examines the theoretical and practical aspects of digitalizing entrepreneurial activity in modern conditions. The introduction of digital technologies into the operations of business entities is analyzed as a key factor in optimizing business processes, reducing costs, improving customer relationships, developing e-commerce, and increasing the speed and effectiveness of managerial decision-making. The article puts forward proposals for the digitalization of entrepreneurship in the areas of infrastructure, finance, organization, human resources, e-commerce, artificial intelligence, and cybersecurity.