Cost metrics of Instagram ads worldwide 2020-2021, by placement

Between January 2020 and August 2021, on a global scale, advertising placed on Instagram feed had an average cost-per-mille of 7.27 U.S dollars. At the same time cost-per-click of ads in the feed amounted to 1.86 U.S. dollars. The feed was the most expensive ad placement on Instagram in the measured period.

在2020年1月至2021年8月间，全球范围内，Instagram信息流上的广告平均每千次展示成本为7.27美元。同期，信息流广告的点击成本为1.86美元。在此测量期间，信息流广告是Instagram上最昂贵的广告投放位置。