Data for publication: "Decolonization processes in Ukrainian YouTube in user-generated content during Russo-Ukrainian war"

These data concern the article "Decolonization processes in Ukrainian YouTube in user-generated content during Russo-Ukrainian war". The article investigates the processes of cultural decolonization within the Ukrainian YouTube sphere, positioning user-generated content as a significant site of resistance against imperial epistemologies and colonial narratives. The study examines chosen Ukrainian YouTube channels, categorized by audience reach and thematic orientation. The analysis identifies decolonial codes, including the exposure of colonial knowledge systems, cultural reappropriation, and the critique of imperial cultural paradigms. The findings illustrate the role of digital media in the contemporary decolonial process in Ukrainian media, highlighting its impact on epistemic sovereignty during the ongoing Russo-Ukrainian war. Methodology of data collection and analysis: manual non-probability sampling of the YouTube channels, quantitative content analysis, and qualitative computer-assisted content analysis. Transcripts were made by Turboscribe and Notta.ai.