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Egregious behaviour and customer defection: the impact on market share after BP’s Gulf disaster

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Research Data Australia2024-12-14 收录
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https://researchdata.edu.au/egregious-behaviour-customer-gulf-disaster/2966302
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Egregious behaviour and customer defection: the impact on market share after BP’s Gulf disaster

恶劣行为与客户流失:英国石油公司(BP)墨西哥湾灾难对市场份额的影响
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Deakin University
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