Egregious behaviour and customer defection: the impact on market share after BP’s Gulf disaster
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https://researchdata.edu.au/egregious-behaviour-customer-gulf-disaster/2966302
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资源简介:
Egregious behaviour and customer defection: the impact on market share after BP’s Gulf disaster
恶劣行为与客户流失:英国石油公司(BP)墨西哥湾灾难对市场份额的影响
提供机构:
Deakin University



