Activities and Preferences of Residents of the GBRWHA (NERP TE 10.2, JCU and The Cairns Institute)

This data set in excel sheet format presents results of the mail survey of 1565 residents of the GBRWHA. The dataset is accompanied by a set of 58 maps that illustrate key findings. \n\nProject 10.2 explored how visitors and residents feel towards and perceive Great Barrier Reef World Heritage Area, as well as their willingness to pay to protect the reef and their satisfaction with current and future developments in and around the GBRWHA. \n\nData were collected from the residents of the GBRWHA using a mail-out survey to a geographically stratified random sample of resident households in postcodes that lay partially or entirely within the study area. The pilot stage included 230 randomly selected households (2 from each of the postcodes identified), while the main mailing included about 40 households in each postcode. Following the Dilman (2007) methodology, we sent a reminder letter with replacement questionnaire to those who had not responded four weeks later, with a third reminder after that. We estimate that just under 4,000 questionnaires reached their intended recipients, and we received 902 completed questionnaires.\n\nWe were cognizant that some demographic groups are more likely to respond to mail-out surveys than others in these regions (e.g. young males, Indigenous people). Therefore we conducted supplementary face-to-face data-collection using the same questionnaire, across various public locations such as ferry terminals, airports and beaches. These extra activities generated an additional 663 responses, bringing the total number of completed resident questionnaires to 1565.\n\n\nData Format:\n\nExcel data sheet with each row representing a postcode within the Great Barrier Reef Catchment Area and each column providing summary information about one variable (e.g. % or respondents who have never been to the GBRWHA). The GIS maps represent the data visually (one variable per map, showing responses for each postcode).\n\nThe original raw data cannot be published for privacy reasons. Data available here is a public form of the data, aggregated by postcode.\n\nFurther details of the project, including data collection and analysis methods, can be found in:\n\nStoeckl, N., Farr, M. and Sakata H. (2013) What do residents and tourists ¿value¿ most in the GBRWHA? Project 10.2 interim report on residential and tourist data collection activities including descriptive data summaries. Report to the National Environmental research program. Reef and Rainforest Research Centre Limited, Cairn (pp112)

本数据集以Excel表格格式呈现了针对大堡礁世界遗产区（Great Barrier Reef World Heritage Area, GBRWHA）1565名居民的邮寄调查结果，同时附带58幅用于展示核心研究发现的地图。

10.2号项目探究了游客与居民对大堡礁世界遗产区的观感与认知，以及他们为保护大堡礁的支付意愿，还有对大堡礁世界遗产区内外当前与未来开发的满意度。

本研究通过邮寄调查的方式，针对研究区域内部分或全部位于研究范围内的邮编区域内的居民家庭开展地理分层随机抽样，以此收集大堡礁世界遗产区居民的相关数据。预调查阶段选取了230户随机抽中的家庭（每个确定的邮编区域抽取2户），正式邮寄调查则在每个邮编区域内选取约40户家庭。我们遵循迪尔曼（Dilman, 2007）的研究方法，在问卷寄出4周后向未回复的受访者寄送附带替换问卷的提醒函，之后再发送第三次提醒。据估算，本次调查共向目标受访者寄出了近4000份问卷，最终回收有效问卷902份。

我们注意到，在该区域内部分人口群体相较于其他群体更愿意参与邮寄调查（例如年轻男性、原住民群体）。因此，我们采用相同的问卷，在轮渡码头、机场、海滩等多个公共场所开展了补充性的面对面数据采集工作。该补充调研额外回收了663份有效问卷，使居民有效问卷的总回收量达到1565份。

数据格式说明：
本数据集为Excel表格，每行对应大堡礁流域区内的一个邮编区域，每列则代表某一变量的汇总统计信息（例如从未到访过大堡礁世界遗产区的受访者占比）。配套的GIS地图以可视化方式呈现数据（每张地图展示一个变量，呈现各邮编区域的问卷回复结果）。

由于隐私保护要求，原始未加工数据无法公开。本数据集仅公开经邮编区域汇总后的脱敏数据。

有关本项目的更多细节，包括数据采集与分析方法，可参阅以下文献：
Stoeckl, N., Farr, M. 与Sakata H.（2013）《大堡礁世界遗产区居民与游客最重视什么？10.2号项目居民与游客数据采集工作中期报告，含描述性数据汇总》，提交给国家环境研究计划的报告，凯恩斯：珊瑚礁与雨林研究中心有限公司（第112页）