Real-Time Consumer Attention Shifts in Crisis: Digital Evidence from Ukraine's Sustainable Fashion Market

This dataset supports the research article "Sustainable Fashion as Post-War Strategy: Positioning Ukraine's Textile Industry for Competitive Recovery" submitted to Sustainability journal. The dataset provides comprehensive quantitative analysis of sustainable fashion discourse evolution and its potential role in Ukraine's post-war economic recovery strategy, with specific focus on textile industry competitiveness. Contents: Academic Research Trends: Annual keyword frequencies from Google Scholar, ScienceDirect, and Dimension AI tracking sustainable fashion, circular economy, and post-war recovery literature Social Discourse Analysis: Google Search and Google Trends data (Ukraine and global) measuring public interest in sustainable fashion and recovery strategies Correlation Matrices: Cross-correlations between sustainability keywords, war recovery terms, and textile industry competitiveness indicators Hypothesis Testing Results: Statistical validation of relationships between sustainable fashion adoption and post-war recovery potential Research Context:Data spans 2014–2025 capturing pre-war baseline, wartime transformation, and projected recovery phases. Focus on positioning sustainable fashion practices as a strategic advantage for Ukraine's textile industry reconstruction and international competitiveness. File Format: Microsoft Excel (.xlsx) with organized sheets by data source and analysis type. Intended Use: Academic research on post-war economic recovery strategies, sustainable fashion industry development, and crisis-driven innovation in textile sectors. Related Publication: [To be updated with DOI upon acceptance]