Transaction History Dataset of a Digital Printing MSME (XYZ Print): May 2024 – October 2025

This dataset contains the daily transaction history of a Micro, Small, and Medium Enterprise (MSME) operating in the digital printing sector, pseudonymized as XYZ Print. The dataset comprises 8,808 transaction records that capture day-to-day business operations, customer purchase behavior, and sales trends of various printed products. This dataset is highly suitable for academic research, business intelligence, and data science projects such as customer segmentation (RFM Analysis), sales forecasting, market basket analysis, and inventory optimization. Data Coverage & Characteristics Temporal Range: May 2, 2024, to October 31, 2025 (consisting of 2,715 transactions in 2024 and 6,093 transactions in 2025). Unique Customers: 2,194 distinct anonymized Customer Codes. Product/Service Variety: 273 unique Item Names (the most popular items include outdoor banners, design services, grommets/eyelets, and A3 label stickers). Data DictionaryThe dataset is structured in a CSV format with the following columns: Invoice Code: A unique identifier for each transaction invoice. Customer Code: A unique identifier for each customer (anonymized). Item Name: The name or type of the digital printing product/service purchased. Item Quantity: The quantity purchased (supports decimal values for products sold by length/square meters). Item Price: The unit price per item or per meter (in Indonesian Rupiah/IDR). Item Price Amount: The total price for the specific item line, calculated as: Item Quantity x Item Price. Transaction At: The timestamp indicating when the transaction took place. Potential Use Cases Business Intelligence & Dashboarding: Visualizing monthly revenue growth, top-performing products, and peak sales hours. Customer Relationship Management (CRM): Conducting Recency, Frequency, and Monetary (RFM) analysis to determine customer loyalty and lifetime value. Time Series Forecasting: Predicting seasonal demand fluctuations to optimize supply chains for raw materials like banner media, vinyl stickers, and ink.