eCommerce Benchmark KPIs: Electrical Appliances in Mexico

In 2023, next to an add-to-cart rate of 7.3%, a cart abandonment rate of 82.7%, and a conversion rate of 1.3%, the eCommerce Benchmark KPIs for Electrical Appliances in Mexico also consist of an AOV of US$166.4, a discount rate of 9.4%, and a return rate of 7.6%.

于2023年，墨西哥家电电商领域的基准关键绩效指标（KPIs）除7.3%的加入购物车率、82.7%的购物车放弃率及1.3%的转化率外，还包括平均订单价值（AOV）为166.4美元、折扣率为9.4%以及退货率为7.6%。