​​Dataset on Shopping Mall Visits in Johannesburg, South Africa

This dataset captures observations of consumer visits to three major shopping malls in Johannesburg, South Africa, from 2022 to 2023. The data, sourced from Fetch Analytics, utilizes ​​​​smartphone​​​​ signal tracking to provide insights into consumer behavior. Key variables include mall name, visit frequency, distance traveled, and demographic indicators such as income and Living Standard Measure (LSM). The dataset allows for a granular analysis of how spatial and socioeconomic factors influence shopping patterns in a fragmented retail landscape. This dataset is valuable for researchers investigating consumer behavior, spatial economics, and urban retail planning.