Development of factors and measurement of personnel risk in the marketing services of four Polish pharmaceutical companies

This text contains the presentation and analysis of research results in relation to four companies (A, B, C, D), according to the adopted case study method.Further considerations should be preceded by the assumption that personal risk factors often affect the level of this risk in various directions, so their final impact is the result of the shaping of individual factors.         
The ranges adopted in the study in the assessment of risk factors are, of course, arbitrary, allowing each factor to be placed on the axis of the continuum: static-dynamic configuration.