Media Analysis (MA 73)

Media usage of the West German population in 1973.

Topics: The content of the study is largely identical to the content
of ZA Study No. 0847. Differing from this study instead of questions on
radio commercials questions on radio listening were posed.

Demography: age; sex; marital status; number of children; ages of
children (classified); religious denomination; school education;
occupation; employment; household income; size of household;
composition of household; head of household; social class; city size;
state; possession of durable economic goods.

Interviewer rating: length of interview; time of survey; day of
survey; interest in interview topic and willingness of respondent to
cooperate.