Data collection and tracking on global iOS apps 2023, by category

As of May 2023, approximately 98 percent of all data collected by travel and mobility iOS apps were linked to the users' identity. However, only 17 percent of the collected data were users to track users of apps in this category. Shopping and food delivery apps used 36.4 percent of the collected data for tracking purposes, while AI tool apps hosted on the Apple App Store used 35.6 percent of the collected data for tracking their users.

截至2023年5月，几乎所有由旅行和移动性iOS应用程序收集的数据均与用户的身份相关联。然而，仅有17%的收集数据被用于追踪该类别应用程序的用户。购物和食品配送应用程序将36.4%的收集数据用于追踪目的，而苹果应用商店上托管的AI工具应用程序则将35.6%的收集数据用于追踪其用户。