Automotive Data

Resonate Automotive data allows you to develop an in-depth understanding of vehicle owners, including those from your competitors. This data provides insights into their driving factors, product preferences, potential intentions to switch vehicles (along with the rationale behind such choices), and a plethora of other essential details.

Automotive Intent Data
- Timeframe for next auto purchase
- Expected next auto make
- Expected next auto body type
- Have a new teen driver

Automotive Preferences and Psychographics
- Reasons for new auto purchases
- Auto purchase drivers
- Important features for next auto
- Hybrid/electric likelihood

Market and Competitive Data
- Current auto body type
- Current Auto cost
- Auto brand associations
- Number of Autos owned/leased
- Vehicle package/trim selected

Additional Automotive Data
- Demographics: Income, Marital status, Employment, Net worth, Multicultural data
- Media Consumption: Digital, Social, Linear, CTV, Traditional

Already working with an existing data provider like Acxiom, Experian, Epsilon, or Transunion? Resonate Automotive is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.

搜集汇总

背景与挑战

背景概述

该数据集提供车辆所有者的全面洞察，涵盖购车意图、偏好、市场竞争等多维度信息，结合AI技术实现精准预测。其特色在于实时更新的个体级数据，支持通过Snowflake平台进行高效数据处理和共享。