Industry Canada - General Population Survey [2007]

<p>Industry Canada commissioned TNS Canadian Facts to undertake a national survey to explore a range of issues of interest to the department. The overall purpose of this research is to survey the Canadian public’s views regarding Industry Canada priorities and performance — especially as related to government efforts to promote innovation and research and development in Canada and among Canadian businesses.</p>

<p>The general public survey has four key objectives:</p>
<ul><li>To enrich Industry Canada’s research program with custom research that allows for exploration of departmental priorities, performance, policies and communications.</li>
<li>To allow for greater dissemination of public opinion research (POR) findings within the department and outside of the department to portfolio members and to the general public.</li>
<li>To track findings from the 2002/2003 and 2004/2005 benchmark general public studies.</li>
<li>To help inform communications initiatives and policy direction.</li></ul>