Share of consumers in the U.S. that find price/brand more important 2022

Between late 2021 and early 2022, the majority of consumers in the United States found both the brand and the price of a product to be equally important. In April 2022, about half of surveyed shoppers said the brand was just as crucial as the price, while around a third said the price was more important. During each month, less than 20 percent of U.S. consumers felt that the brand mattered more when out shopping.

自2021年末至2022年初，美国消费者普遍认为产品品牌与价格同等重要。至2022年4月，约半数受访购物者认为品牌与价格同等关键，而约三分之一的人则认为价格更为重要。在每月的调查中，不足20%的美国消费者在购物时认为品牌的重要性超过价格。