Visit Stream - Retail Foot Traffic

Looking to understand visits to retail locations like Walmart, Kroger, and Best Buy? Visit Stream is a real-time, visit-based optimization solution designed to better monitor and track offline conversions across all of your marketing initiatives.

**Drive results with Visit Stream:**
-Powered by permission-based, SDK Data
-Scaled across nearly 200M monthly active users
-Measured daily visits to any POI or customized boundaries
-Third-party validated for precision and accuracy

**Sample Tables:**
-Visits of exposed and control deviceIDs to a location or competitor

**Fields Included:**
- Time_iso8601 (Date time string of visit event)
- DID (Mobile device identifier (software-based); IDFA (iOS) or Google Ad ID (Android))
- Brand (Brand location being targeted)
- dma_id: The DMA Id of the location of the visit
- dma_name: The name of the DMA represented by the dma_id
- zip: Zip code of the location of the visit
- Commercial_ID (Unique location ID *anonymized* indicating where the visit occurred)
- Visit_ts_epoch (Timestamp of visit event in epoch format; aggregated to first min of hour of visit event)
- Custom (Custom fields available on request)

**Expected Workflow**
- Consumer connects with InMarket to discuss enrichment options such as a list of places of interest for visitation with InMarket.
- Consumer shares their list of places of interest with InMarket
- InMarket shares the visitation data to the Consumer .

**Pair Visit Stream with InMarket’s closed-loop measurement and optimization platform, Lift Conversion Index®, and Audiences for a complete 360° view of your customers. Contact InMarket for more information.

**Business Needs**
**360-Degree Customer View**
Connect your media campaigns to the actions of real people.
**Accelerating Advertising Revenue**
Optimize your marketing spend to maximize customer growth.
**Attribution Analysis**
Understand if your advertising is driving offline engagement.
**Foot Traffic Analytics**
See frequency of foot traffic within a retail location.

**Supported Use Cases**

- Optimize media while in-flight
- Measure advertising with visits not clicks
- Increase return on ad spend (ROAS)
- Understand media performance across channels
- Identify target markets and loyalists
- Observe foot traffic patterns & visit frequency

**Audiences Catalog:** https://go.inmarket.com/inmarket-audiences-catalog
**Taxonomy:** https://go.inmarket.com/inmarket-audience-taxonomy

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.