Marketing Case Studies in Arab Markets (36 cases, 4 sectors)
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资源简介:
A structured dataset of 36 marketing case studies in Arab markets across four sectors (pharmaceutical, real estate, banking and beverages), each coded by problem, strategic decision, generalizable lesson, framework dimension and evidence type, with links to the full Arabic case-study articles on mostafanawareg.com.
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Zenodo创建时间:
2026-11-01



