Change in total and digital marketing spending in the U.S. 2024, by industry

During September 2024 a survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that the overall marketing spending of education corporations increased by an average of 19.67 percent throughout the preceding 12 months. The same sector raised its digital marketing spend by over 31 percent. Meanwhile, the mining and construction segment reduced its overall and digital marketing expenditures by 7.5 and five percent, respectively.

于2024年9月，对美国营利性公司的首席市场营销官（CMOs）进行的一项调查中，受访者报告称，教育类企业在过去12个月内的整体市场营销支出平均增长了19.67%。同行业在数字市场营销方面的投入更是增长了超过31%。与此同时，采矿与建筑行业将其整体及数字市场营销支出分别降低了7.5%和5%。