Profiting from Trust

Details of the study datasets The manuscript reports two separate datasets examining consumer responses to endorser accountability following product failure. Study 1 comprised 1,357 initial responses. Screening removed 47 incomplete questionnaires and 29 responses involving duplicate submissions or failed eligibility checks, leaving 1,281 usable cases. Study 2 comprised 1,683 initial responses. Screening removed 59 incomplete questionnaires and 37 other excluded responses, leaving 1,587 usable cases. Across both studies, the reported analytical sample totalled 2,868 cases. The analytical framework included descriptive statistics, measurement assessment, regression, and bootstrapped indirect effects.