eCommerce Benchmark KPIs: Global Personal Care

In 2023, next to an add-to-cart rate of 14.9%, a cart abandonment rate of 79.4%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for the global Personal Care market also consist of an AOV of US$81.7, a discount rate of 14.3%, and a return rate of 5.8%.

至2023年，在全球个人护理市场，电商基准关键绩效指标（KPIs）除14.9%的加入购物车率、79.4%的购物车放弃率和3.1%的转化率之外，还包括平均订单价值（AOV）为81.7美元、折扣率为14.3%以及退货率为5.8%。