eCommerce Benchmark KPIs: Fashion in Sweden

In 2023, next to an add-to-cart rate of 11.8%, a cart abandonment rate of 80.1%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Fashion in Sweden also consist of an AOV of US$125.4, a discount rate of 18%, and a return rate of 14.2%.

在2023年，瑞典时尚电商行业的基准关键绩效指标（KPIs）包括11.8%的加入购物车率、80.1%的购物车放弃率、2.3%的转化率，此外，平均订单价值（AOV）为125.4美元，折扣率为18%，退货率为14.2%。