Change in advertising spending in Latin America 2023-2024, by selected medium

The source forecast that digital advertising spending in Latin America will increase by 13 percent in 2024, following a 16-percent growth rate in the previous year. Out-of-home (OOH) media was also expected to experience double-digit expansion in the region in the period. According to the same source's projections, Uruguay and Mexico were among Latin America's fastest-growing ad markets in 2024.

据来源预测，2024年拉丁美洲的数字广告支出预计将增长13%，继前一年16%的增长率之后。在此期间，户外（OOH）媒体在该地区的扩张也预计将实现两位数的增长。根据同源的预测，乌拉圭和墨西哥是2024年拉丁美洲增长最快的广告市场之一。