World Points of Interest Premium France Sample

**Overview**
This sample data set covers the Lyon area. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of France. Contact [e-mail] for more information on licensing the product.

World Points of Interest - Premium France provides location and detailed company information for a diverse set of over 8.1 Million commercial and retail businesses, leisure, landmark, and geographic features in France. World Points of Interest Premium is cross-referenced to determine relationships and insights. The product utilizes a hierarchical classification scheme to ensure global consistency and ease of use. POIs are classified into over 19,000 categories, including transportation, shopping, public utilities, eating and drinking places, and government entities. With access to millions of POIs, you can deepen your analysis with detailed classification that reflects business diversity.

**Use cases**

- **Economic Impact Analysis**
Understand and assess the types and attributes of businesses (revenue, staffing, ownership) at a location. Monthly updates to the data allow analysis of changes to individual businesses or coverage of businesses over time.

- **Accelerating Advertising Revenue**
Understand which businesses populate a given location to create targeted advertising campaigns to optimize returns.
- **Fundamental Analysis**
Understand which types of business populate a given location. Deep dive into the attributes of the businesses.
- **Personalize Customer Experiences**
Understand the type of businesses at given locations allowing for enhanced customer communication. Provide detailed information at the individual business and location level.

**Product details**

Data Set:-

The POI product consists of a single data set (table)

Data set content includes but is not limited to:

1. Hierarchical POI classifications for business categories related to:
2. Transportation
3. Shopping
4. Education
5. Public utilities
6. Health
7. Sports
8. Government entities
9. Eating and drinking
10. Police, fire, and hospitals
11. Commercial and retail banking
12. Accommodation
13. Recreation

Over 80 attribute fields including but not limited to the following:

1. PreciselyID: a unique and persistent identifier for each address in France
2. ISO Country Code
3. Name
4. Name alias
5. Brand name
6. Franchise name
7. Mailing address
8. Formatted address
9. Telephone number
10. Fax number
11. Web address
12. Email
13. Latitude and longitude (WGS 84 Datum)
14. Highest ranking manager
15. Standard Industry Classification (SIC) code and descriptions
16. SIC-8 Description
17. MICODE
18. Employee count
19. Starting year of current business at location
20. Total annual sales/revenue
21. Ticker symbol

Example Use Cases:

1. Gain valuable insight into businesses and brands to make better-informed business decisions
2. Risk analysis
3. Access to services or recreation facilities
4. Store location analysis
5. Services deployment analysis
6. Location-based marketing
7. Find my nearest searches
8. Business location history
9. Retail health analysis

Usage:

1. Query business data based on multiple attributes
2. Associate location referenced business data by address, latitude/longitude, etc.

For more details, refer to the embedded notebook.

**Additional Insights**
https://help.precisely.com/r/n/World-Points-of-Interest-Premium/pub/Latest/en-US/World-Points-of-Interest-Premium-Product-Guide/Introduction

搜集汇总

背景与挑战

背景概述

该数据集是法国兴趣点高级版本的样本，覆盖里昂地区，提供了超过810万个商业和零售实体的详细位置与分类信息，涵盖19,000多个类别。它包含80多个属性字段，适用于经济影响分析、广告优化和客户体验个性化等多种商业应用。