THE SCIENTIFIC CINEMA IN ARGENTINA AT THE BEGINNING OF THE 20TH CENTURY: BETWEEN EDUCATION AND ENTERTAINMENT

AbstractThe first scientific Argentine films were custom-made products shot by the same production companies, and with the same formal, thematic and market strategies that those of commercial cinema. Thus, far from being a material accesible only to specialists, these films were often exhibited in movie theatres, promoted in magazines and newspapers of the time and some of them even became bockbusters. From the analysis of some of the most relevant films on the subject, we will show that just as cinema became an integral part of the medical-scientific world of the time, so too science became an important component of the entertainment industry from the very same origins of the medium.摘要 阿根廷首部科学题材电影均由商业电影制片公司定制拍摄，其形式风格、主题选材与市场运营策略均与商业电影保持统一。此类影片绝非仅面向专业群体的小众内容，它们常于影院公映，在当时的报刊杂志中进行宣传推广，其中部分作品甚至成为票房巨制。通过对该领域若干代表性影片的分析，本文将论证：正如电影曾深度融入彼时的医学与科研界，科学元素自电影诞生之初便已成为娱乐产业的重要组成部分。