THE ROLE OF PERSONALITY IN DEFINING THE BOUNDARY BETWEEN PERSUASIVE TECHNOLOGY AND COERCION (Data Set)

This data was collected for Pat Crysdale's Master of Electronic Commerce thesis at Dalhousie University. The research objective was to determine if there was a relationship between personality and perceptions of persuasion/coercion in persuasive technology. It contains 3 sheets of data: 1. 407 participant ratings of storyboards in terms of persuasion/coercion using a 1-5 scale. 1 meaning extremely persuasive, 5 meaning extremely coercive and 3 is neutral. (See thesis for storyboards) 2. 407 completed Big-5 V2 surveys (Using this 61 question survey: https://www.outofservice.com/bigfive/) 3. 407 computed Big-5 V2 Profiles