eCommerce Benchmark KPIs: Global Bullion & Precious Metal

In 2023, next to an add-to-cart rate of 5.6%, a cart abandonment rate of 72%, and a conversion rate of 1.6%, the eCommerce Benchmark KPIs for the global Bullion & Precious Metal market also consist of an AOV of US$551.2, a discount rate of 5.4%, and a return rate of 1.4%.

在2023年，全球贵金属市场电子商务基准关键绩效指标（KPI）除却5.6%的加入购物车率、72%的购物车放弃率及1.6%的转化率之外，亦包括平均订单价值（AOV）为551.20美元、折扣率为5.4%以及退货率为1.4%。